Ads will automatically adjust when images don’t meet these requirements, but it may impact their appearance! You can include an image alt text to help improve relevance and quality. The LinkedIn ad specs must be in landscape orientation with an aspect ratio between 800 x 300 pixels – 1200 x 600. Here’s a list of the LinkedIn ad sizes for 2023 that affect both your ad picture and content: There are several different LinkedIn Ad Types: The best thing about advertising on LinkedIn is that it’s a social media platform primarily used by professionals – meaning there won’t be any irrelevant audience members getting in the way of people who would actually want to see your ad!

What are LinkedIn ads and how do they work? The more engaging and good-looking your images/articles are, the better chance there is someone will click on them! In the end, having a good LinkedIn ad is all about striking the right balance between branding and conversion. Aiming for just clicks? Conversions? App installs?Īnother major requirement with LinkedIn ads is having a professional-looking image alongside high-quality, interesting content.

While you can have multiple goals for one ad, it’s important that you are clear about which type of action you want people to take when they see your ads.

One of the biggest obstacles to overcome in an ad is deciding what your goal or objective will be. But how do you make sure your ad is effective? We’ll cover everything from what specifications there are to tips on working within them! With its ever-growing userbase, LinkedIn ads have become an important form of marketing with the potential to reach huge audiences. LinkedIn has been a powerful tool for professionals and businesses alike.

Linked in ad sizes